When you first started your company, it may have seemed necessary to create your own flyer and business cards. By continuing this though, it may be limiting the potential growth of your business. People’s opinions of you and your company are formed in the first few seconds and nothing can make a bad impression during that time like bad marketing materials. You may have the best products or business in your line of work, but, unless you can present a professional image you may never get the chance to prove it.
This is where a Professional Graphic Designer comes in. You want a professional to handle your financial and legal matters, you also need a professional to handle your marketing to increase the return for the potential of greater profits.
Choosing things like fonts and images may seem like it is simple because you know what you like. There are however particular ways in which the information is laid out on the page that will create a greater impact and increase the effectiveness of your materials and how your company is presented.
Is your Logo memorable?
Your logo is more than just a cute picture or some letters on your letterhead or business card, it is a symbol that represents your company and what your company stands for. It should bring immediate recognition to people of your business and of the quality that you represent. Your logo should catch attention, inspire confidence, and assure people they are getting the professional service you are offering.